Our world is obsessed with growth. Headlines celebrate growth in jobs, GDP, housing starts and consumer spending. Revenue and earnings growth are the Holy Grail for businesses. Entrepreneurs grow their companies. Of course, everyone wants to earn more money. Few would question these goals. But let’s take a critical look at our methods and results.
Easy Revenue Growth
Businesses achieve earnings growth by reducing expense or by growing revenue. The easiest way to grow revenue is to just show up in a growing market. That’s a major mission of chambers of commerce and economic development groups, and