Please help us choose the best slogan for these packages of GrowthBusters Condoms.
(Click on the picture to see full-size and to vote.)
Here at GrowthBusters one of our guiding principles is borrowed from the advertising industry. William Kroll, onetime chair of ad agency giant Young & Rubicam, once said,
“Only the unusual in communication can be unusually effective.”
While this drives most of my work on the GrowthBusters documentary, it is extraordinarily apparent in our current escapade. I invite you to join in the fun. Full details of the plan will be revealed shortly.
Please cast your vote here. And if you have a better slogan to suggest, do so in a comment to this post. I’d like to get a broad sample of opinions, so please share this on facebook, Twitter, and email. Invite your friends to participate!
I’d like to introduce you to a smart man, interesting book, fascinating website and worthy movement all rolled into one.
I’m amazed daily by the number of people who step up to support this project. We had a cast and crew of about 40 volunteer on this shoot. I hope we can tap the power of our thousands of supporters worldwide to make this campaign a success. We must raise $20,000 to cover the costs of finishing this film properly – music score, sound mix, color correction, archival film clip licensing, plus promotion and distribution expenses.
If you’ve been following my adventures producing the GrowthBusters documentary, you might be shocked at the news I jetted off to Mexico to plant my butt on a beach for 5 days. Or — if you haven’t yet learned this lifestyle will soon become extinct — you’re wondering what the hell I’m writing about. Why am I feeling guilty? Why are these fabulous vacations not in my future?