I’m sitting in a coffee shop in San Francisco, on the final day of a ten-day West Coast filming trip. In my 30 years traveling the globe directing films for airlines, energy and chemical companies, software firms and public television, I always had a decent expense account. So this is the first time I’ve couch-surfed rather than stay at hotels, the first time I’ve dined in the car or a grocery store instead of Outback Steakhouse. Peanut butter and jelly sandwiches and water have gotten us by.
Necessity was behind the decision to tap the GrowthBusters support network for accomodations. Since we’ve so far raised only a modest percentage of our production budget for the film, Hooked on Growth, I have to be creative to capture the material we need while spending as little as possible.



