The newest GrowthBusters podcast is available now on NextGen. Thanks to NextGen’s Steve Zuckerman for making this soap box available to me. I encourage you to check out the thoughtful, outside-the-box programming at NextGen.

This week’s podcast is the audio version of a blog I posted last week about pro-growth propaganda found in my hometown newspaper. If you’d rather listen than read, then here’s your chance. I will ocassionally do a podcast and/or blog post highlighting such examples of growth-worship programming in the media. I am certain that as more and more of us become aware of what’s in the Kool-Aid we are served, the power of that propaganda will diminish. Good listening… . . .

It’s my mission to point out the programming that keeps our culture speeding toward a cliff, fueled by its destructive addiction to MORE. My radar is finely tuned to pick up not just themes and premises, but even the subtleties of word selection that reinforce our society’s belief that bigger is better. Sometimes it’s subtle, sometimes not so subtle. Ocassionally I get a little cranky that so many cannot yet see what I call “growthism” in news reports, headlines, editorials and even television commercials. I get even crankier toward those who keep creating and serving this Kool-Aid.

I try to be diplomatic when drawing attention to examples of growthism Kool-Aid. After all, most who drink it – and many who serve it – are blissfully unaware of its toxic ingredients. They don’t realize we are members of a cult – the cult of growth, and when we swallow the Kool-Aid we are making a suicide pact. Forgive me for being tough on my hometown newspaper today. This is going to be a cranky moment. . . .

In making a film about becoming a sustainable civilization, it is far too easy to focus on the big picture – the changes needed in our consumptive, growth-worshipping system – and ignore individual behavior. I am certainly guilty of excusing, say, a filming trip by airplane to Toronto or Los Angeles, as a worthwhile environmental sacrifice. If the GrowthBusters film helps our society get unhooked from its growth addiction, the oil consumption and carbon emissions of that flight will have been worth it.

Perhaps true, but this fascinating piece (Flying Is One of the Worst Things You Can Do for the Environment — So Why Do So Many Well-Intentioned Folks Do It?) on AlterNet raises some salient points about how many of us make decisions like this every day. This article points out that those of us who are hanging our clothes on the line, riding our bikes or walking, and eschewing paper napkins, etc. are among the first to hop on a jet for a trip to an activist gathering in D.C. or Cancun or Copenhagen. I think we have to change, and in fact I am working on that. A year ago I spent 24 days on the U.S. East Coast shooting interviews and b-roll in order to do that shooting with just one round-trip by air. I’ve enlisted the help of filmmakers and journalists in London, Delhi, Bangkok, Addis Ababa and Sydney so I could avoid trans-ocean flights (working on a shoestring budget made it that much easier to do the right footprint-minimizing thing). . . .

Many musicians, upon hearing about the GrowthBusters film, have offered their music and talents to the project. So I’ve decided a neat way to honor them is to release a special soundtrack album of music inspired by or inspiring the film. If you’ve recorded a song relevant to sustainability, consumption, sufficiency, simplicity, overpopulation or urban growth, and you’d like to contribute it to the album, please let me know.

We hope to have the album available for digital download or CD purchase shortly before Earth Day in April. Proceeds will help fund completion of the documentary, thus honoring the intent of the musicians wanting to use their artistry to help us in our mission. So send us yours. Who knows, maybe we’ll want to include your song in the film! If we select your song, we’ll do our best to get your music heard and appreciated, including a brief bio and a link to your music site. . . .

In Support Your Local GrowthBuster I wrote about the need to act locally – precisely because that is how we change the world. Advocates for a Sustainable Albemarle Population are busy doing just that in Charlottesville, Virginia. I spoke with ASAP President Jack Marshall recently for the GrowthBusters podcast on This Is Next Gen.

This group of activated citizens is setting the benchmark for raising awareness of a community’s responsibility for its own footprint. I visited Charlottesville last year to shoot a segment for the GrowthBusters documentary. My observation: Charlottesville, like so many communities around the world, has its fair share of growth pushers, addicted to growth. These pushers place profit ahead of sustainability, and they do so by pushing public policies that import more people and export more footprint. . . .