Film festival season is upon us. Sundance begins this week, followed by dozens of festivals over the next 4 months. I feel festivals should be a key part of the distribution strategy for GrowthBusters. The film easily attracts enlightened audiences who already understand the scale of the human enterprise has outgrown the planet. We’ve reached a deadly level of combined population size and economic throughput. The challenge is to raise awareness among those who haven’t yet gotten the message. Festivals are a great opportunity to reach audiences who otherwise might not hear about the film or be inspired to attend a community screening.
So I spent the last of our film budget on festival entry fees as 2011 came to a close. This month the notices of rejection or acceptance have begun to come in.

Yet my advice is, “Please don’t shop.” Resist the urge to do your patriotic duty and buy things you and your loved ones don’t really need. Why? It’s rather simple, even though it’s something we rarely think or talk about: The scale of the human enterprise has