For a month now I’ve been urging people to take our Pledge to Think Small. And I’ve been asking supporters to spread the word and encourage others to take it. I’ve been stupefied by the response. A measly 177 pledgers so far. That is very disappointing. No one likes to admit defeat, and all my corporate spin experience over the years tells me not to be honest about this failure.
In order to be effective, however, I’ve got to be authentic and honest. So today I will lay my soul bare and admit – at least so far – that the Pledge to Think Small is a big bust. I’m not giving up. I still think it’s a good idea. But I’m open to learning from my mistakes.
Greetings from New York City, where
Saturday, 14 April, marks the 100th anniversary of the Titanic striking an iceberg in the North Atlantic. This happened late in the night. A few hours later, on the 15th of April, the unsinkable behemoth went down. The GrowthBusters project is proud to partner with the
